Microsoft to play it safe with Bing marketing
May 30th, 2009 Leave a comment Visited 82 times, 1 so far today
Microsoft to play it safe with Bing marketing
Microsoft has said that they would not force their upcoming search engine Bing on anyone.
They are going to market it heavily but it would be customer’s choice to use it or not.
Even on new computer installations, customers would get the option to choose between Bing or any of the rival search engines (Read Google).
Microsoft Search Lead Paul Stoddart said in a statement: “Bing is very much web-focused. The search bar that you see in the likes of Internet Explorer will move from Live to Bing, but when you buy a new PC you will be given the option to use a different search engine as your default. We don’t force Bing on anybody.”
He added that they are not going to manipulate the search results on Bing to promote their own services.
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August 6th, 2009 at 03:14 pm
my initial test result shows that Bing is as good as Google when displaying relevant search results. Google might be having a tough competitor with Microsofts own search engine.