Yelp to allow businesses to comment on reviews
April 11th, 2009 Leave a comment Visited 34 times, 2 so far today
Yelp to allow businesses to comment on reviews
Yelp is one of the popular web based review services.
They have been under fire for reports in the media on how some businesses were being asked to pay up for favorable reviews on their service.
The company has now decided to do something about the bad publicity.
They are now planning to add a feature to the service which would enable businesses to post replies to any reviews on their products and services.
As of now, businesses are only allowed to contact the party who posted the review on Yelp.
The new feature would allow companies to post their defense for view on the Yelp website for anyone to read.
Checkout: Yelp
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April 11th, 2009 at 03:04 am
It took yelp six years to even consider giving small business owners a voice on their website, and only after a flurry of negative media attention threatened the viability of its own business. Yelp has never apologized to the small business community for its actions, nor did it bother to even announce this change to the business owner community. Instead, they send a message to their reviewers, which seems more like an apology for “giving in” to the demands of business owners. If yelp truly cared about the small business community, it would have included its needs in the original business plan, it would not have waited six years to respond to the needs of business owners, and it would not be apologizing for taking the first step toward creating an equitable site. Why on earth would any business owner advertise on a website that begrudgingly supports their needs? Yelp has offered up far too little, far too late, and it simply won’t be enough to recover from their long term mistakes.