Delhi college girls selected as TDK Life on Record brand ambassadors

New Delhi, September 23, 2008: Imation India Pvt. Ltd. a subsidiary of Imation Corp. (NYSE: IMN) – a worldwide leader in removable data storage media, launched a unique campaign to promote its TDK Life on Record (TDK LoR) brand in India. Through this campaign, Imation was looking for refreshing college girls with that x-factor as the TDK LoR – Face of the Month Youth Brand Ambassador.

According to Mr. Sanjay Koul, Business Development Director (India & SAARC), Imation India Pvt. Ltd., “To identify the best contestants who can truly shine as our brand’s ambassadors, we recognized that our criteria for selection must go beyond the standard such as beauty, intelligence, effective presentation and communication skills. The TDK LoR ambassador has to exude traits aligned with our brand i.e. a vibrant personality, stylish and leadership qualities. She is someone who enjoys using TDK LoR products to enrich her life and does not compromise on quality.”
The campaign was initiated at some of the top colleges in New Delhi including Maitree, KNC, JMC and Gargi College and received an overwhelming response with over 400 eligible contestants participating. The contestants were judged by renowned models Ms. Mehr Bhasin and Ms. Aarti Sharma Model, Ms. Vandana Puri, Archive Head (NDTV) and Mr Sanjay Koul (Imation).
Of the 20 short listed contestants in the preliminary round, the field was narrowed down to 10 finalists. The final selection event was held in Kamla Nehru College Auditorium and Ms. Ratna Priya Belwal from Maitree College and Ms. Maini Mehrotra from Jesus and Mary College were selected as TDK LoR Face of the Month Youth Brand Ambassadors. They received cash prize of Rs. 20,000 each and will also get portfolios to be used in TDK Life on Record’s advertisements and branding collateral.
About Imation

Imation is a leading global developer and marketer of branded offerings that enable people to capture, save and enjoy digital information. Our world-class portfolio of digital storage products, audio and video electronics, and accessories reaches customers through a powerful global distribution network. The result is a company with strong commercial and consumer businesses and continued long-term growth and profitability that creates shareholder value. Imation Corp.’s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry and the XtremeMac brand. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world’s leading recording media brands. Additional information about Imation is available at http://www.imation.co.in
About TDK Life on Record Brand

TDK Corporation’s recordable media business was acquired by Imation Corp. in 2007 and now Imation holds the exclusive global license for TDK Life on Record branded recordable DVD and CD media, digital camcorder tapes, professional data storage solutions, and more.

TDK Life on Record is a leading recordable media brand worldwide, and appeals to the more discerning and demanding memory keeper. These brand loyalists actively pursue better design and precision technology. From flash media and headphones to groundbreaking 8cm Blu-ray discs, TDK Life on Record delivers products that hold an enviable position within the digitally driven home.
The TDK Life on Record brand delivers high quality media products that keep up with the ever-evolving digital lifestyle. Preserve precious memories and important data with TDK Life on Record media storage products.

Note to Journalists:

Due to the conditions of the global merger of TDK and Imation in 2007, TDK must now always be referred to as TDK Life on Record. Imation holds the license to the TDK Life on Record brand and therefore quotes cannot be attributed to employees of TDK. All quotations published in media articles must be attributed to Imation employees, responsible for managing the TDK brand and its range of products. TDK must never be referred to as an entity, or company, rather a brand. As such, ‘TDK Life on Record’ may be placed before a product name. eg TDK Life on Record NX-4CD Hi Fi system

Imation, the Imation logo, Memorex, are trademarks of Imation Corp. and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.
For more details, please contact:

Rishu Monga, Rohin Khanna

Team Orange Communications

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