Google attacks Microsoft territory with Blogger and MS Word

Google attacks Microsoft territory with Blogger and MS Word

Google started the blogging mania on the larger scale when they acquired Pyra Labs and Blogger.com. They brought Blogging Mania to the masses and now every tom dick and harry seems to have his or her own personal Blog. If not on Blogger than on some other service. So much so, that they led the competition to follow them. Microsoft launched MSN Spaces (which has been quite a disappointment) and Yahoo! launched Yahoo! 360 service.

One of the most interesting things about Google is that they make their products work better on the Windows platform than even Microsoft. Google desktop search is a great example. The company provides a small download file, which manages to do a better job than Microsoft’s huge Desktop search application. And the end result is better too. The latest case seems to be something similar with Google enabling users to Blog on Blogger.com Blogs using Microsoft’s MS Office application.

The company has launched a small tool (around 2 MB download size) and it allows the users to interact with their Blog from within the MS Word application. This is just another of the attempt from Google to dominate the platform currently dominated by Microsoft. The funny thing is that they are not concentrating on launching applications to compete with Microsoft’s applications. Instead, they are releasing products, which compliment Microsoft’s products to interact with their own services!

This ought to make Microsoft jealous and furious. Especially when we consider that Blogging on MSN Spaces is a pain compared to blogging on Blogger.com. The latest software product from Google is a free add-on downloadable from Google’s servers. The application appears as three buttons in the Word toolbar and requires Microsoft Windows 2000 and Word 2000 or more recent versions of the products.

This add-on then enables the user to publish the text from inside MS Word to a Blog hosted on Blogger.com. They can even open and edit the last 15 posts on these Blogs. Time for Microsoft to regroup its MSN Spaces team to release something similar providing as much convenience for the users of MSN Spaces. However, that would let users Blog without seeing the advertisement on the MSN Spaces website! The company would certainly hate it even more…

We do know why we love Google… Don’t we?