Joost launches China focused services

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July 23rd, 2008 Leave a comment Visited 18 times, 1 so far today

Joost launches China focused services

Internet television service provider Joost has announced the launch of their China focused services.

They are collaborating with TOM Online to expand their offering in this market which is the largest internet market in the world.

Joost CEO Mike Volpi said in a statement: “There’s a great market opportunity in China: content producers who are making high-quality content, advertisers eager to reach consumers online, and an active online community. Collaborating with TOM, which operates one of the most popular online portals in China, positions us strongly in the region.”

Stacey Seltzer, Joost’s vice president for international and business development added: “TOM knows exactly what content and programmes would be interesting to a local audience. It really understands the local regulations, the local interests.”

The two companies would work on adding Chinese specific media content on the Joost internet television service.

Checkout: Joost





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