Medialets launches an ad platform for Apple iPhone Apps

Medialets launches an ad platform for Apple iPhone Apps

Medialets has announced their new ad platform for developers who are making available their applications on the Apple App Store for iPhone.

The company said that this new platform would enable the developers to offer rich media ads which could be built right inside the applications.

The developers would just need to drop the code provided by the company in their applications.

The revenue would be shared between the developer and Medialets.

Medialets CEO Eric Litman added that the ads would support iPhone functionality as they would be integrated into the Apps.

He added: “We’re iPhone users here, and we know that poorly incorporated ads can ruin the experience. Those who are most sensitive and creative in how the ads are integrated are going to be the winners.”