JumpTap Expands Presence In Sweden To Meet Accelerating Demand For Mobile Search And Advertising Services

JumpTap, the leading mobile search and advertising solutions provider, today announced the opening of a new office in Stockholm. The company also announced the addition of new executives, including Rickard Ebersjö, director of sales, Steve McVey, director of ad sales, Fredric Andersson, sales manager, Ati Serpoushan, account manager and Rickard Nordberg, senior campaign manager. The expansion comes in response to explosive market growth across Europe, which is expected to triple to $3.5B over the next three years[1] and the success of JumpTap’s mobile search and advertising solutions.

JumpTap’s high-quality mobile search and ad network and broad range of ad formats are especially attractive to brands and agencies looking for innovative ways to interact with their audiences. To that end, JumpTap also delivers and represents advertising inventory on operator portals and popular publisher content mobile websites.

Benefits of JumpTap’s Search and Ad Solutions:

* Offers flexibility to choose from the largest portfolio of ad formats,
* Enables advertisers to reach their targeted demographic audience leveraging global best practices for increased performance,
* Optimizes the customer experience through relevant advertising.

JumpTap also has key operator partnerships across the globe, including TeliaSonera, who is deploying comprehensive search and advertising solutions across seven different network operators in Sweden, Denmark, Finland, Norway, Estonia and Lithuania, and Telefonica, Spain, who partners with JumpTap to manage its on-portal search and display advertising. JumpTap provides the most targeted advertising solutions coupled with the most relevant search ensuring long-term value for operators and publishers and providing a superior mobile Internet experience for users.

“Advertisers in Sweden are benefitting from lower costs and higher rates of return from their mobile advertising campaigns,” said Mike Kent, vice president and general manager of Europe. “Increasing levels of consumer recall, interaction and receptivity reinforces the validity of the mobile marketing medium and is a key indication of future growth throughout the rest of the world.”

–Ends–

About JumpTap
Reaching over 140 million mobile subscribers through partnerships with 16 mobile operators and numerous content publishers, JumpTap’s powerful search and advertising solutions benefit the whole mobile Internet ecosystem: JumpTap enables carriers to maintain a strong, sustainable position in the mobile marketing value chain, drives traffic and revenue opportunities to content publishers, and gives advertisers access to targeted customers. Recently awarded the best advertising and marketing search engine award by Visiongain and selected by IDC as one of the 10 emerging mobile players to watch in 2007, JumpTap has developed the most comprehensive search and advertising solutions in the market. For more information, please visit www.jumptap.com.

Employee Bios (listed alphabetically):

Fredric Andersson
Fredric’s background extends across various forms of digital advertising including search, display and affiliate marketing. Before joining with JumpTap Fredric worked at iProspect and Tradedoubler as a Sales Manager with responsibility of handling large accounts and brands

Rickard Ebersjö
Rickard has extensive business experience in international sales and business development, most recently including position as VP Global Alliances and Partners in the Swedish high tech company Columbitech AB. His experience also includes several different management positions at SmartTrust where he worked for 9 years.

Steve McVey
Following several years of growing Eniro’s existing client base, Steve was responsible for key national and international accounts at Relevant Traffic, where he educated media agencies about search and SEM, as well as built up strong relationships within the advertising industry.

Rickard Nordberg
Rickard has been working with online advertising and marketing in Sweden and in the Nordics for over 11 years. Prior to JumpTap he was the online marketing manager at Diino where he helped grow their user base from 50,000 users to more then 1,000,000 users in less then a year. Rickard has also worked at TeliaSonera and Aftonbladet.

Ati Serpoushan
Ati has a long history in the mobile space having worked in various business development and sales roles within Aspiro, Mobiento and MTG AB. Her experience from broadcasting, mobile marketing and mobile entertainment solutions spans across the Nordics and the Baltic regions.

Contact: Nicholas Rundbon
Axicom PR for JumpTap
+46 (0) 8 545 131 54
nicholasRundbom {at} axicom(.)se