Microsoft Targets Indian Customers through Marketing Campaign

Microsoft Targets Indian Customers through Marketing Campaign

India happens to be one of the biggest emerging markets for software vendors. However, it also happens to be one of the markets where sales of pirated software prevail over genuine software. The world’s largest software developer Microsoft has picked India to be one of the 11-targeted markets where they would be starting their massive marketing campaign highlighting the capabilities and features of their existing products.

Microsoft calls the marketing strategy “Start Something“, whether it is “music, movies, cooking or the cosmos”. Critics are describing it as one of the biggest campaign of its kind for a software company. It would lead the company into the launching period of their next generation operating system codenamed Longhorn.

Will Poole, senior vice president of Windows Client at Microsoft, was quoted as saying: “As we enter the third decade of Windows, the ‘Start Something’ campaign celebrates how people can follow their dreams and pursue what they are passionate about — from creating an in-home music studio to starting a new business or becoming the family photographer. Windows has evolved to integrate a wide range of applications, services, and hardware in a way that has become familiar and expected as part of everyday life for millions of people around the world. We hope that people will be inspired to experience the endless possibilities available in the Windows ecosystem.”

The other countries being targeted are US, Australia, Canada, France, Germany, Italy, Japan, Korea, Netherlands, and Britain.