Google considering accelerating acquisitions for growth

Google considering accelerating acquisitions for growth

Search engine company Google has already made two huge acquisitions (YouTube and DoubleClick).

The company now aims to accelerate their acquisition spree for faster growth as they are sitting on huge cash reserves.

Google Chief Eric Schmidt said in a statement that they are going to make more acquisitions and some of them can be huge.

He said: “We are more comfortable now than we were a few years ago to buy real businesses. But we are not doing it for competitive reasons. We are doing it because it is part of building out a portfolio.”

Interestingly, this announcement comes at the time when there are existing rumors in the market about a possible collaborative deal between Microsoft and Yahoo.

Both Microsoft and Yahoo are Google’s competitors in the search engine and online advertising market. Google is also starting to challenge Microsoft’s software products through their Google Apps service products.

Schmidt on his part said that Google is currently buying about one start-up company a week. He added that the company currently has no plans to split the stock which has somewhat stagnated in the recent months with little growth.